Krispy Kreme Box Toppers
I worked on several projects with Krispy Kreme’s marketing and fundraising departments, but none was more fun than the “box-topper” series. These printed materials were placed on top of a customer’s box during checkout and advertised a variety of promotions. For these pieces I worked within the client’s already established visual language, creating illustrations and layouts in coordination with the marketing copywriter. Also, so many free doughnuts!
American Herbalists Guild Symposium Branding
This project involved creating an overall branding look for the annual symposium hosted by the American Herbalists Guild. A wide variety of collateral materials was created including a save-the-date postcard, sponsor posters, online marketing materials, collectable buttons, and a 32 page program.
Tri-fold Brochure for HandMade in America
General branding update and design of a brochure outlining the client’s mission and services. In addition to the brochure layout, I designed the craft icons for the cover.
Event Programs for Exhibition in Motion Runway Show
Every year at their conference, the Society of North American Goldsmiths hosts a fashion show fundraising event. A wide range of jewelers and metalsmiths produce large-scale wearable sculptures that are modeled on a runway. This tri-fold printed piece serves as an event program and is handed out to all event attendees.
Brand Refresh for the American Herbalists Guild
I worked with the American Herbalists Guild to update their branding to give it a more modern, yet still approachable feel. Shown here is a general information and membership brochure, and a trade show floor banner.